Across campaign tables and Analysis tabs there are various metrics that can be used to gauge the performance of a Campaign.
- # Delivered - # of messages successfully delivered
- # Open Rev Opps (# Open Revenue Opportunities) - Number of unresolved Revenue Opportunities in the Campaign
- # Opened - # of messages opened
- Bounce Rate - Number Entities with attempted message deliveries but with no successful deliveries / Number Entities with attempted message deliveries in the Campaign
- First Delivered - Date the first of any message was successfully delivered to an Entity
- First Open - Date the first of any message was opened by an Entity
- Last Delivered - Date last message was successfully delivered to an Entity
- Last Open - Date the last message was opened by an Entity
- Last Delivered Template - Template employed in the last message successfully delivered
- Open Rate - Number of Entities with at least one message opened / Number Entities in the Campaign that had a message delivered
- Open Rev Opps (Open Revenue Opportunities) - Sum of unresolved Revenue Opportunities in the Campaign
- Response Rate - Number of Entities who have at least one Response / Number of Entities in the Campaign
- Rev Opp Rate (Revenue Opportunity Rate) - Number of Entities with at least one Revenue Opportunity / Number of Entities in the Campaign
- Won Rev Opp (Won Revenue Opportunities) - Sum of Revenue Opportunities in the Campaign that were won
- Won Rev Opp Rate (Won Revenue Opportunity Rate) - Number of Entities with at least one Resolved Won Revenue Opportunity / Number of Entities in the Campaign
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